Specialist Media Training

With decades of experience in the industry, our expert trainers work for the BCC, Sky & ITV, and have built up unrivalled connections.

Through this powerful course, you’ll discover how the media can work for your business.  Our expert trainers are industry leaders in all aspects of public relations, the media, training, and stakeholder engagement.

They’ll help you understand how people consume news in 2024, what stories stick in people’s minds, and crucially, how to get your message across! You’ll also analyse when PR goes well… and when it doesn’t; to help you avoid making the same mistakes.

Once you have learned the basics, you’ll be shown how to prepare for an interview and then be put in front of the camera.  After which, you will analyse the interviews, with their support, and repeat the process.  At the end of the session, you’ll be given a copy of your final interviews to keep.

Our trainers, including renowned TV journalist, Dave Guest, are expert interviewers, who will give you an insight into the mindset of the reporter or journalist. Dave spent almost forty years with BBC TV as a researcher, chief reporter, presenter, and editor.

This course will cover:

The Media
An insight into which news stories stick in people’s minds – An explanation of why certain stories stand out more than others – ‘Health, heart, wallet’ – Discussion around how people consume news

Messaging
How to get your message across, Keeping it simple – Knowing your audience, Being meaningful- Examples of successful messaging

Interviews
Preparing for an interview and what to research – Examples of what makes a good interview – Virtual interview vs in-person interview

Interview workshop
Getting used to being in front of the camera – Building a rapport – What the reporter is thinking – Review and feedback

Crisis management
What to do straight away – Being seen to take action

This course is specifically designed for directors, senior managers, marketing and communications leads, business leaders, and entrepreneurs who run their own companies.  Click HERE to see an insight in to the last course, and hear what delegates had to say.