Get Informed: Will the Customer Still be King?

SME’s have possibly never experienced such an unpredictable market. Covid-19, Brexit, and other factors will impact the traditional supply & demand model experienced in recent years.

This talk will look at the basics of supply & demand, and the implications of a market turned upside down. Strong supplier relationships will be more important than those of customers. Knowledge of the market will be imperative as demand led pricing models become unstable. The cost of goods and services will increase, leading to customer price increases. In a supply driven market, the importance of haggling and promotional sales will decline. Suppliers will be selective with who they sell to basing decisions on payment history and credit referencing.

Some or all of these scenarios may occur throughout 2021, This talk will offer advice on how to tackle the challenges and opportunities SME’s will face while tackling this market transition. The importance of Customer Service, how to develop customer & supplier relationships, pricing, and product positioning strategies, will all be discussed.

The talk will be given by Keith Whittle. If you or a member of  your team have attended a training course with the Chamber, there is a good chance that you have attended one of his courses. Keith has been a regular Chamber trainer for over 10 years and in 2021 is scheduled to deliver over 25 courses. Before this, Keith spent 25 years working for Sony, Nikon, Brother and Lexmark. Over the last 10 years, he has worked with organisations in the UK and America and enjoys a 10-year relationship with the Chamber of Commerce.

Keith’s knowledge of Leadership, Sales, Marketing and Product Management, forms a unique insight into the needs of customers and how best an organisation can match them. Keith combines his business and NLP experience to offer new observations on conventional ideas that have proven to be thought provoking and inspiring.

This event is FREE to members of the Chamber, so book your place HERE

For more information contact the Chamber on 01772 653000 or email chamberevents@lancschamber.co.uk