SEO Fundamentals – Online

When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine. Join us for this engaging and interactive knowledge session.

Learning Outcomes:

Module 1: Keyword Research – The Foundation of SEO

Choosing the correct keywords is the starting point of your SEO. We will help with how to identify keywords with volume, with a realistic chance of ranking due to competition and the correct intent by using tools and analysing competitors that can drive targeted visitors to your site and maximise your SEO potential.

Module 2: Onsite SEO and User Experience Optimisation

You now have the right keywords with the right intent. How do you then implement them on to your website and what else is important. UX, bounce rate, site speed, security and more so Google see’s your site as a trusted resource. This module combines technical SEO tactics with practical UX strategies to ensure your website is both search engine and user friendly.

Module 3: Offsite SEO and Reputation Management

Now that you have implemented your keywords and you are giving your users a good experience, and you are sending all of the correct signals to Google, there is a good chance your competitors are too. So, how do you encourage Google to rank your site higher than your competitors? This is where the offsite work comes in, including backlinks, reputation management, and more.

Facilitator Bio:

Tom Smith is a Digital Marketing Expert with over 16 years of experience as the CEO and Founder of Complete, Complete Dubai and Complete Leads. Before starting his own award-winning agency, Tom was the Head of Internet Marketing and Website Development at a local agency for five years.