Full-service law firm Forbes has unveiled a new brand to bring its vision and values to life, and support growth ambitions.
As well as a refreshed look and feel, the new identity launches a new strapline positioning the firm as: “Forbes. More than law.” The creative has been led by Workhouse Creative Agency and Forbes’ marketing team.
Following extensive market research and interviews, the innovative new brand represents the firm’s client-centric ethos. From the website to physical signage, every touchpoint with clients, the team, and the wider market has been reimagined to align with the new brand identity.
Pauline Wild, managing partner at Forbes Solicitors, said: “With any law firm, you expect professionalism, experience, and expertise, but people are looking for more than that. For years, our clients have told us that working with Forbes feels tangibly different – that they receive and feel more from the services we deliver. That’s down to our people. Our new brand captures this and gives us the perfect platform to show the exceptional service that’s always been our hallmark and cement our reputation as the number one regional law firm.”
Forbes supports public sector organisations, individuals, and ambitious commercial clients across the UK. Its practice areas include: litigation, commercial, intellectual property, corporate, employment and business immigration, insurance, commercial property, as well as services for individuals, such as crime, personal injury, family, wills and conveyancing.
Forbes’ director of marketing and business development, Andrea Stamp, added: “We’re really proud to be launching our new look this week. It’s a culmination of months of hard work and input from our teams, partners and clients. We offer such a broad range of specialisms to a wide and varied audience so it’s a big challenge to arrive at an impactful solution that resonates with everyone, but this has really delivered against our brief.”
