Specialist Media Training

With decades of experience in the industry, our expert trainers work for the BBC, Sky & ITV and have built up unrivalled connections.

Through this powerful course, you’ll discover how the media can work for your business. Our expert trainers – including renowned TV journalist Dave Guest – are industry leaders in all aspects of the media, public relations and stakeholder engagement.

This course is perfect for you whether you want to get yourself interview-ready or if you just want to improve your communication skills and understanding of the media landscape.

The team will help you understand how people consume news, what stories stick in people’s minds and, crucially, how to get your message across! You’ll also analyse when PR goes well and when it doesn’t, to help you avoid making the same mistakes.

Once you have learned the basics, you’ll be shown how to prepare for an interview and then be put in front of the camera. After which you will analyse the interviews with the support of our trainers and repeat the process. At the end of the session, you’ll be given a copy of your final interviews to keep.

This course will cover:

The Media
An insight into which news stories stick in people’s minds – An explanation of why certain stories stand out more than others – ‘Health, heart, wallet’ – Discussion around how people consume news

Messaging
How to get your message across – Keeping it simple – Knowing your audience – Being meaningful – Examples of successful messaging

Interviews
Preparing for an interview and what to research – Examples of what makes a good interview – Virtual interview vs in-person interview

Interview workshop
Getting used to being in front of the camera – Building a rapport – What the reporter is thinking – Review and feedback

Crisis management
What to do straight away – Being seen to take action

Click HERE to see an insight in to the last course, and hear what delegates had to say.